Why “blogging” is a complete waste of time … and what you should do instead
Blogging has turned into a deadly trap.
The promise of freedom, riches and it all being “almost effortless” actually stops most bloggers from ever making a single penny.
- “Write about your passions…”
- “Only blog about a topic where you can call yourself an expert…”
- “Blog for the love of it…”
- “But also blog to earn $10,000 a month like I do…”
- “Blog to help others…"
- “Blog for a work-from-home lifestyle…”
And on, and on, and on.
There’s no stopping the number of new promises that come out of the blog-o-sphere … and they come out like a cluster-bomb — dozens at a time.
Spend an afternoon on Pinterest, search for the keyword “blogging”, and you’ll be convinced after 10 minutes that you NEED to blog.
…and if you don’t, you’re wasting the possibility of earning tens of thousands of dollars every month.
Here’s the thing:
The truth is … you SHOULD blog.
But I’m here to tell you that blogging, as you might know it, is a complete waste of time.
WHY? Because most people blog just for the sake of writing a new piece of content.
They labour over the words…
They struggle to find pictures…
They pull their hair out trying to find the right combination of SEO keywords WITHOUT sounding like a robot.
And as they um and ah over pressing publish … the single most important thing is always missing. The question they should be asking themselves.
“What is the point of this blog post?”
It’s so simple but everyone walks straight past it without a second glance.
I mean, it’s nobody’s fault.
Except maybe the course-pedalling gurus out there who usually struck lucky with the timing of their blog. (In other words, they got there first.)
But I’ve watched, read and danced to the tune that these gurus play…
And it wasn’t until I ran full-whack into the world of copywriting that I saw exactly what was missing from all of these blogging courses.
Even when it isn’t actually missing … it IS missing.
Yet it’s the single biggest difference between having a blog that rakes in fistfuls of cash every month … and one that looks like this:
Before you get the wrong idea…
I’m NOT talking about selling your soul like a door-to-door salesman.
I’m NOT talking about only ever promoting products or services.
And I’m certainly NOT talking about selling advertising space all over your website for pennies on the dollar.
Thinking about the question: “What is the point of this blog post” will simply set you on the right tracks.
Heading straight to where you really want to be heading.
And THAT is the difference.
You don’t want to just dabble in a little bit of blogging.
Instead, you want to train your readers to take the next step. (So you can take yours.)
Think of it as ... goal-oriented blogging …
(Or direct response blogging for the copywriters in the room. )
The “point” of every blog post is to sell the reader on doing SOMETHING.
It doesn’t matter what.
And it doesn’t really matter if it directly puts dollars in your pocket.
But it does matter that you are at least giving your reader a chance to “move forward.”
If you don’t do this, you WILL eventually lose
I’m not saying that as a scare tactic — there are real consequences.
If your readers can’t move forward on your website to the next thing … or to something you’ve recommended they check out, then:
- Your time-on-site drops…
- So your traffic decreases...
- Which means you get less eyeballs to your website...
- And your chance at making a sales falls through the floor…
- In other words ... your whole website suffers
…and Google doesn’t like to see websites suffer.
If they catch you suffering, they heroically snatch you out of harms way by throwing you all the way to page 33 of the search results — aka no man’s land.
Where no traffic, no readers, and no buyers can be found.
It’s not hard to fix…
The only thing you need to do is:
Always answer the question with something that promotes moving forward.
- It could be that you push them towards another blog post…
- Or that you offer them a discount on a product…
- It could just mean putting a link to the product itself…
- Or even to just share your blog post with their friends…
It doesn’t matter what you’re trying to get them to do. It just matters that you are trying to get them to do something.
I mean, this “moving forward” I’m talking about is a Call To Action.
And it’s the copywriter’s bread and butter.
If we didn’t know how to move people to action, we’d never make a single sale … and if we couldn’t make any sales, we’d be out of a job pretty darn quick.
And after spending over $20,000 on a master’s level copywriting education from the best copywriter’s in the world, I think I’ve found something.
It’s all about “the way you do it”
The truth is, the way you ask your readers to do something is the hard part.
Get it right and you can write your own ticket and finally start moving towards the life you want so badly…
Get it wrong and you’ll look like just another sleazy used-car salesman trying to make a fast buck.
That’s why so many people go wrong when it comes to “blogging”.
Most don’t think about the call to action at all…
And the majority of the rest come across like they’re trying to sell last minute tickets to a football game.
Giving some thought to your CTA can stop you from falling into this trap.
Dodge the minefield
Blogging isn't as easy as it used to be...
But knowing which mistakes to avoid, and which things you should pour serious thought and energy into is one way to get ahead — and stay ahead — of your competition.
Here's two other ways you can guarantee you're working towards being number 1:
Head over to one of those links now and find out how to get the most benefit out of your blog ... and how to make sure you're heading in the right direction at warp speed.
Yours for straight lines to bigger profits,