Why Selling A $1997 Course Is Easier Than A $197 Monthly Membership

I’m one of the newest members of Frank Kern’s inner circle. Joined about a week ago. And I tell you something… IT’S FRICKIN’ INTIMIDATING. Not because there’s people actually pushing anyone around…I mean I’m probably the last person any of them would try to push around in person (physical brag there…they don’t get used often […]

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Honest Whispers Beat Loud Lies

I was shopping around for a few stock photos today. And as usual, I made a beeline for Pixabay and Pexels. Now, most people in this online biz will know these two sites and probably visit them a heck of a lot more than I do. But, I really didn’t think I’d been away from […]

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The Difference Between A Benefit…And A BENEFIT

I got asked a question today about the difference between a benefit and a deeper, real benefit. It’s funny how you take for granted that even successful businesses…or successful entrepreneurs are not selling what they should be selling. They’re selling a surface-level benefit instead of a deeper desire. And here’s the kicker. You could still be […]

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The One Key To Success In Copywriting

What do all these things have in common?(And no, it’s not that they’re books…) check How To Win Friends And Influence People – Dale Carnegie check Seven Habits of Highly Effective People – Steven Covey check Scientific Advertising – Claude Hopkins check The Tipping Point – Malcolm Gladwell check What Color Is Your Parachute? – […]

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