Don’t Say Too Much … It Can Kill Your Sale

If your prospect has a high degree of awareness, he already knows your product, it’s promises and your company. So, you don’t need to take the time to establish a relationship with him in your copy. You’ve already done so when you made your first (and any follow up) sale. So, as a life-coach, your prospects don’t need […]

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Why Selling A $1997 Course Is Easier Than A $197 Monthly Membership

I’m one of the newest members of Frank Kern’s inner circle. Joined about a week ago. And I tell you something… IT’S FRICKIN’ INTIMIDATING. Not because there’s people actually pushing anyone around…I mean I’m probably the last person any of them would try to push around in person (physical brag there…they don’t get used often so I’m […]

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What Is An Objective Summary (The Non-Boring Version)

So, let’s start with the basics: An objective summary is just a stripped-down version of a book, article, movie, whatever. It’s the key points, the major parts, the takeaway lessons… It’s the questions, the answers, and the underlying message. But the main thing an objective summary is…It’s Factual…That means no opinion … no review … and no irrelevant […]

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Honest Whispers Beat Loud Lies

I was shopping around for a few stock photos today. And as usual, I made a beeline for Pixabay and Pexels. Now, most people in this online biz will know these two sites and probably visit them a heck of a lot more than I do. But, I really didn’t think I’d been away from it for THAT […]

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The Difference Between A Benefit…And A BENEFIT

I got asked a question today about the difference between a benefit and a deeper, real benefit. It’s funny how you take for granted that even successful businesses…or successful entrepreneurs are not selling what they should be selling. They’re selling a surface-level benefit instead of a deeper desire. And here’s the kicker. You could still be […]

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